Terms of Service

1. About these terms

These Terms of Service (“Terms”) govern the use of rybakbohdan.com (the “Website”) and the performance marketing services provided by Bohdan Rybak, an independent marketing consultant based in Ukraine (“I”, “me”, the “Consultant”), to business clients (“you”, the “Client”).

The specific scope, deliverables, timeline and fees of each engagement are set out in a written proposal, statement of work or agreement (the “Agreement”). If the Agreement conflicts with these Terms, the Agreement prevails.

2. Services

Services may include paid user acquisition and campaign management, creative strategy and testing, tracking and attribution setup, analytics and reporting, funnel and conversion-rate optimisation, media planning, growth audits and consulting on building in-house marketing teams. Services are provided remotely unless otherwise agreed.

3. Fees, invoicing and payment

• Fees are quoted per engagement as a fixed fee, a monthly retainer or a milestone-based project fee, and are confirmed in the Agreement before work starts.
• Invoices are issued in USD or EUR. Monthly retainers are invoiced in advance at the start of each service month; fixed-fee and project work is invoiced as set out in the Agreement.
• Unless agreed otherwise, invoices are payable within 7 days by bank transfer or via Payoneer. Each party bears its own bank and transfer charges.
• I may pause work on an engagement if an invoice is more than 14 days overdue, after giving written notice.

4. Advertising spend

Advertising spend is paid by the Client directly to the advertising platforms (such as Meta, Google, TikTok or Snapchat) using the Client’s own payment method. My fees are separate from media spend and carry no markup on it. I am not responsible for charges made by advertising platforms in accordance with budgets approved by the Client.

5. Client responsibilities

• Provide timely access to ad accounts, analytics tools, assets and information needed to deliver the services.
• Review and approve campaigns, budgets and creatives within reasonable timeframes.
• Ensure that the Client’s products, offers, claims and landing pages are lawful and that the Client holds the rights to any materials supplied to me.

6. Platform policies and compliance

All campaigns are run in line with the advertising policies of each platform and with applicable law. I may decline or stop work that would breach platform policies or the law. Advertising platforms may reject ads or restrict accounts at their sole discretion; I will help resolve such issues but cannot control platform decisions.

7. No guarantee of results

Marketing performance depends on many factors outside my control, including the product, pricing, market conditions and platform algorithms. I commit to providing the services with professional skill and care, but I do not guarantee any specific outcome such as revenue, return on ad spend, cost per acquisition or ranking.

8. Term, cancellation and refunds

• Monthly retainers continue month to month and may be cancelled by either party with 30 days’ written notice, unless the Agreement states otherwise.
• Fees for work already performed are non-refundable. Prepaid fees for work that has not yet started are refunded on a pro-rata basis upon cancellation.
• A Growth Audit may be cancelled for a full refund before work on it has begun.

9. Intellectual property

Upon full payment, the Client owns the deliverables created specifically for the Client, including campaign structures, creatives, reports and dashboards. I retain ownership of my pre-existing know-how, methods, templates and tools. Unless the Client objects in writing or an NDA is in place, I may mention the Client’s name and non-confidential results in my portfolio.

10. Confidentiality

Each party will keep the other party’s non-public business information confidential and use it only for the purposes of the engagement. This obligation survives the end of the engagement. I am happy to sign a separate non-disclosure agreement on request.

11. Independent contractor

I provide the services as an independent contractor. Nothing in these Terms creates an employment, partnership or agency relationship between the parties.

12. Limitation of liability

To the maximum extent permitted by law, my total liability arising from any engagement is limited to the fees paid by the Client for the services in the three (3) months preceding the event giving rise to the claim. Neither party is liable for indirect or consequential losses, including lost profits or lost data.

13. Use of the Website

The content of the Website is provided for general information and may be updated at any time. Links to third-party websites are provided for convenience; I am not responsible for their content. Company names, product names and logos mentioned on the Website are trademarks of their respective owners and are used for identification only.

14. Governing law and disputes

These Terms are governed by the laws of Ukraine, unless the Agreement specifies otherwise. The parties will first try to resolve any dispute amicably through good-faith negotiation.

15. Changes and contact

I may update these Terms from time to time; the current version is always available on this page. Changes do not affect Agreements already signed. Questions about these Terms can be sent to rybakbohdan@gmail.com.