I plan, launch and scale paid user acquisition for apps, games and e-commerce brands — across Meta, Google, TikTok, Snapchat and beyond. Senior expertise on every account, tracking you can audit, and decisions driven by unit economics.
You work directly with Bohdan — no account managers, no junior hand-offs.
years scaling B2C products with paid acquisition
monthly ad spend managed at peak
ROAS on Meta at $13K+ daily spend
ad platforms, from Meta and Google to native networks
One senior specialist covering the full acquisition loop — measurement, media planning, creatives, funnels and scaling — so nothing falls between agencies.
Account structure, bidding and budget scaling across every major platform — built to grow spend without losing efficiency. One owner for the whole channel mix, so budget always flows to what's working.
AI-assisted creative pipelines and high-velocity testing that surface winning concepts fast — then iterate on them.
Server-side tracking, a clean event model and UTM taxonomy — so platforms optimize on real conversions and every dollar is measured.
Landing pages, pre-landers and structured A/B tests that turn more of the same traffic into revenue.
Phased media plans with LTV/CAC modeling, geo tiering and clear stop/scale gates for every budget tranche.
When you need more than one pair of hands, I build the performance function around your product — structure, hiring profiles, agencies, affiliates and advertising compliance.
Companies I've driven growth for over the past seven years — from launching a first paid channel to running acquisition for a multi-brand portfolio.
Client numbers stay confidential. I'm happy to walk you through relevant results and case details on a call — under NDA if needed.
Book an intro callNo black boxes. You always know what's being tested, why, and what it costs — with numbers you can verify in your own ad accounts.
Deep-dive into your ad accounts, tracking, funnel and unit economics. You get a written audit with prioritized fixes.
Media plan, KPI targets and forecast: channels, geos, budgets and stop/scale rules agreed before a dollar is spent.
Tracking fixed first, then structured creative and audience tests designed to find what converts — fast and cheaply.
Budget moves into proven winners. Weekly reporting, a monthly strategy review and a constant pipeline of new creatives.
Every engagement starts with a free 30-minute intro call. Pricing is quoted per scope — a fixed fee or a monthly retainer, agreed in writing.
A full review of your paid acquisition with a prioritized action plan your team can execute.
Ongoing, hands-on management of your paid channels — strategy, execution and reporting.
Foundational builds that make every future dollar of ad spend measurable and scalable.
My apps are a live lab for the playbooks I run for clients: App Store optimization, paid acquisition, onboarding and subscription funnels — tested with my own budget first.
Win probabilities and explained verdicts for professional CS2 matches in seconds — built for esports fans who want analysis, not guesswork.
Say everything on your mind and Tempa builds a realistic plan for the day — sized to your energy and fitted around your calendar.
I'm a performance marketer with 7+ years in paid user acquisition across gaming, mobile apps and e-commerce. I've managed $800K+ in monthly ad spend, scaled Meta campaigns past $13K a day at 450% ROAS, led a 15-person marketing department and built a complete performance function from zero.
I started this studio to give growing companies what's usually locked inside big agencies — senior-level media buying, proper measurement and strategy built on unit economics — with one accountable person on your side instead of a rotating account team.
I use AI every day: for ad account analysis, hypothesis generation and creative briefs. It lets one senior specialist move at the speed of a team — and it's why I build my own AI-powered apps, too.
“You don't need the biggest budget — you need to know where to place it and when to scale.”
Short takes I share on LinkedIn about scaling, creative testing and building products.
Weight budgets by average order value, let engagement signals build your audiences, and localize creatives — small cultural tweaks lifted CTR by 200% across markets.
Read on LinkedInMost test budgets go to concepts that were never going to win. Modeling audience psychology upfront — offer, angle, visual pattern — changes the economics of testing.
Read on LinkedInAfter a year of automating performance work with AI, I built a tool for myself: Tempa, a voice-first planner that gave me my evenings back. Now it's on the App Store.
Read on LinkedInSomething else on your mind? Ask directly — I reply personally.
rybakbohdan@gmail.comMobile apps, games, e-commerce and DTC brands, and digital products that sell online. I'm strongest where performance can be measured end to end — from first click to revenue.
Meta (Facebook & Instagram), Google, TikTok, Snapchat, X, Reddit, Microsoft Ads (Bing), Telegram Ads and native networks such as Taboola and Outbrain.
You do. Campaigns run in your own ad accounts, pixels and analytics properties, and every creative, dataset and report produced for you belongs to you.
Directly by you to the ad platforms, using your own payment method. My fee is invoiced separately, so there is no hidden markup on media.
Each engagement starts with a written agreement covering scope, timeline and fees. I invoice in USD or EUR, payable by bank transfer or Payoneer. NDAs are welcome.
No honest marketer can guarantee a specific ROAS. What I do guarantee is a transparent process, correct measurement and decisions you can trace back to data in your own accounts.
Kyiv, Ukraine (EET, UTC+2 / UTC+3 in summer). My working hours fully overlap with Europe and with US East Coast mornings.
Tell me about your product, current channels and goals. I'll come back with honest next steps — and if I'm not the right fit, I'll tell you.